What is the number #1 thing preventing you from success in your real estate business?
The Real Estate Success Program will teach you how to get people calling you and how to:
Don't take our word for it listen to what our customers say:
"I Took 7 Listings In
My First Month!"
"Your program has worked exactly as you said it would. After implementing my first marketing campaign, I took seven listings in my first month. These results are not due to my being in an extraordinary market, or to my being an extraordinary agent. I simply did what you told me to do. That's it. I have you to thank for these results, you to thank for making real estate fun again, and you to thank for giving me back control of my time. -- Cort H.
Dear Real Estate Professional,
Expired Listings are a source of listings for you to go after each and every month. Many real estate agents start down the road, attempting to take these listings with cold calling techniques or sending them letters about their production.
Before even considering sending a letter out to an expired seller, I invite you to consider the following items about expired sellers:
They don't like real estate agents! That's right, their home has been on the market, for 90, 120, or maybe even 180+ days and it hasn't sold. They now think real estate agents are lazy and don't do anything! They have listened to lies and have only been told to keep lowering the price. Now that their home is expired they are getting flooded with phone calls and mail from this community of real estate agents that are saying the same lies they got told the first time.
They don't care about you! Maybe this is obvious consider they don't like real estate agents, but too many real estate agents make the mistake of thinking that a expired seller will actually care about them. This means that sending a letter about your awards, about how you are a "neighborhood expert" means absolutely 0 to the expired seller. The less you speak of yourself and the more you focus on the seller, the better off you will be.
In order to get expired sellers to pick up the phone and want to work with you, your expired listing letter needs to be different. This can't be the same letter that you send to your farm, to FSBO owners, or to your past clients.
An expired seller is getting anywhere from 7-20+ pieces of mail every day for the week that their home is off of the market. In order to not end up in the pile that gets thrown into the trash can, your letter has to stand out. This doesn't mean a $10 envelope with your logo and when they open up that piece of mail it better continue to be different or it will be torn in half and thrown away.
I will reveal two methods that will allow your expired letter to stand out among the mass of mail the seller is receiving:
Hand write the address - This is $10/hr work so you don't have to do this yourself, but it is VERY important. Everyone else is sending letters out in masses so they are printing mailing labels or printing directly on the envelope. Handwriting the address on your envelopes will increase your chances of being read by 40%! A handwritten letter looks personal and gets them to open up your letter which is the first hurdle to overcome.
What is your marketing message? - When your letter opens up about you and your product it will quickly get thrown into the trash can. Your expired letter needs to address their pain quickly in the very first sentence (preferrably even above the salutation) to get them to read the remainder of the letter. Your marketing message must speak to their pain of sitting on the market. Marketing messages that get calls focus on saving people Time and Money. For an expired seller, consider getting their attention by saving them time! They have already wasted a huge amount of time on the market and they don't want to waste anymore.
When your letter follows just the two methods above you will start to get more calls each and every time you send out your letters. I have a 20+ point checklist with my complete expired listing marketing system (including the letters you need to send over the 21 day marketing period) and now I invite you to take a FREE course on taking expired listings.
I would like to reveal the methods to you so you can take 5,10, 20+ expired listings each and every month. With the right balance of calls and letters you will be taking expired listings every week.
In the 5 Days to Expired Listing Mastery you will discover "dirty little secrets" like:
Why calling before sending a letter to the seller is a TOTAL waste of time
How the right time and messages you leave an expired make the difference between taking 10 listings a month and 0
How the right listing Qualification questions can make the difference between "hoping" for a listing and getting the listings
You'll discover how you can quickly overcome your fears of Expired Sellers and start taking as many listings as you have signs for you. This power packed 5 Day course is absolutely FREE and designed to help you take more listings from Day 1.
When you want to take listings right now, our complete Expired Listing Training System gives you the insights you need to take 20+ Expired listings each and every month.
To your Success,
P.S. Still skeptical? The 5 Day Expired Marketing Mastery course is FREE so you have nothing to lose!
P.P.S Want more help? That's what our Expired Marketing Mastery program is for. I put together the complete system with letters, scripts, schedule and more so you can get the shortcut to taking 20 or more listings every month.
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