Stop Guessing in Your Real Estate Business & Start Succeeding
What is the number #1 thing preventing you from success in your real estate business?
Is it:
- The number of calls you get every month
- The number appointments you aren't getting
- YOU!
The Real Estate Success Program will teach you how to get people calling you and how to:
- Sign Listing Contracts for 6% or more every time
- How to get more referrals with little to no effort
- How to get a FSBO to beg you to take your listing
Don't take our word for it listen to what our customers say:
"I Took 7 Listings In
My First Month!"
"Your program has worked exactly as you said it would. After implementing my first marketing campaign, I took seven listings in my first month. These results are not due to my being in an extraordinary market, or to my being an extraordinary agent. I simply did what you told me to do. That's it. I have you to thank for these results, you to thank for making real estate fun again, and you to thank for giving me back control of my time. -- Cort H.
“Short Sale Marketing To Close At Least 2 Transactions Every Month”
Take the right short sales and close buyers and sellers
Joey Bridges
Shares his marketing tips
to take 15+ short
sales monthly
Dear Real Estate Professional,
In all real estate markets there are short sale sellers. For a variety of reasons, homeowners can be in the situation where they need to sell their home, but there isn’t enough equity for them to be able to accomplish their goal. These home sellers have the need, but they don’t know how to get help.
The real estate professional that can put themselves in the position to solve their problem can pick up 5, 10, or even 20+ listings every month. Before getting into how to do real estate marketing for short sale listings it’s important to understand some of the challenges that you will be undertaking by taking these listings.
Short Sale Listing Challenges and Solutions
Although this niche provides for a tremendous source of business short sales can have some of the following challenges.
-
Massive amounts of paperwork
-
A large percentage of them can fail
-
They can be very time intensive
The great part about these challenges is they can be solved easily, when you have a good system to follow. The massive amounts of paperwork and the amount of time necessary to process a short sale can easily be outsourced. In fact, many of these processes can be contracted out to people who you don’t even pay until closing.
To overcome the battle of the ones that don’t succeed, it’s important to take advantage of the buyers calling on the listing. Every short sale listing you take should result in 1-3 additional buyers that end up in a closed transaction. Imagine for every listing you took, you 3 additional closings!
Marketing for Short Sale Sellers
Short sale sellers need help and they need help quickly. Most home owners in the position of needing someone to help them when they don't have equity understand that they have a problem, they just aren’t sure how or even IF it can be solved.
Your marketing messages should be crafted around solving their immediate problem, alleviating their fear, and providing a solution at the same time. For example take the following marketing message:
Don’t Lose Your Home To Foreclosure, I Can Sell Your Home in 59 Days…Guaranteed
Many home owners don’t understand the term “short sale” but they are aware that they could end up in foreclosure. You can use your marketing message on direct mail, pay per click ads, postcards, and your website.
Let homeowners know that you are there to determine how you can help them and you will book fresh appointments weekly.
We invite you to discover more about marketing for short sales and closing more sales with our real estate marketing book.
To Your Success with short sales,
Joey Bridges
Real Estate Marketing Coach and Short Sale Master
Start joining the conversation today and let us know how you are taking short sales monthly to hit your goals. Share your thoughts with us by commenting with your Facebook account.